A Film starring Will Ferrell that uses some incredible motion graphics courtesy of the Kansas City agency MK12.
The motion graphics in the film are part of a graphical user interface refered to as GUI (pronounced Gooey). This GUI is responsible for giving the audience an insight into the main characters obsessive compulsive life.
The Graphic displays several 'OCD' events in the main characters life in a subtle way that doesn't distract from the main content in the film. As a result the directors were able to visualise this complex disorder, whilst keeping with the genre of the film i.e. A comedy. > by following the concept 'less is more' the information displayed is fun and visually appropriate as opposed to technical & geeky.
The Graphic displays several 'OCD' events in the main characters life in a subtle way that doesn't distract from the main content in the film. As a result the directors were able to visualise this complex disorder, whilst keeping with the genre of the film i.e. A comedy. > by following the concept 'less is more' the information displayed is fun and visually appropriate as opposed to technical & geeky.
It's interesting to note that the GUI featured in the film is crisp, clean and white, not too disimilar from the Apple .
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