A direct mailer from Orange promoting Live Windows Messenger for your mobile: This advert is scrunched up like a piece of runnish, therefore it is quiete literally posted to you as junk mail.
This ad differentiates itself from other junk mail because it is original, clever & intriguing. It encouraged me to open it, and the last thing I want to do with it now is throw it in the bin! (because I think it's a brilliant idea!)
This is the kind of creativity I have come to expect from Orange following some of their previous ads i.e. don't let your phone ruin your movie! Orange have this unique ability to deliver a simple message in an interesting way that always engages & holds your attention. < In my opinion that is what successful advertising does.
This is the kind of creativity I have come to expect from Orange following some of their previous ads i.e. don't let your phone ruin your movie! Orange have this unique ability to deliver a simple message in an interesting way that always engages & holds your attention. < In my opinion that is what successful advertising does.
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