An interesting promotional technique employed by Sony at Charles de Gaulle airport (Paris):
In June 2007 a total of 14 "PLAYSTATION 3" consoles were installed in "la Galerie Parisienne", Paris-Charles de Gaulle airport to entertain the vast amounts of young men traveling through the airport every year. The consoles which are FREE to play can accommodate 28 people playing simultaneously. What a fantastic way to promote the new console and the games that can be played on it.
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