So i've just finished reading Malcolm Gladwells - The Tipping Point & I can safely say that is propably one of the most interesting books I have ever read.
The definition of the tipping point is: that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire.
This book is packed with interesting theories & case studies that document how, when and why this happens.
The topics investigated in The Tipping Point are very fascinating, so perhaps I could base my dissertation around this, and the power of word of mouth.
I have just bought Malcolm Gladwells 2nd book, blink, which investigates the human mind and "The power of thinking, without actually thinking". It was recommended to me by a friend which just goes to show the power of word of mouth...
The definition of the tipping point is: that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire.
This book is packed with interesting theories & case studies that document how, when and why this happens.
The topics investigated in The Tipping Point are very fascinating, so perhaps I could base my dissertation around this, and the power of word of mouth.
I have just bought Malcolm Gladwells 2nd book, blink, which investigates the human mind and "The power of thinking, without actually thinking". It was recommended to me by a friend which just goes to show the power of word of mouth...
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