I saw this special edition magazine to celebrate Esquires 75th anniversary whilst browsing the shops in the departure lounge at Boston-Logan airport. The magazine is the first ever magazine to use E-ink, which causes the headline on the cover to change continuously. This USP gives the magazine an impact and it immediately stands out alongside other mens lifestyle magazines on the shelf.
Subscribe to:
Post Comments (Atom)
1 comment:
Wohhooo..the days of watching -back to the future are really coming, and harry potter, talking pictures, really is just round the corner.
Post a Comment