noise awareness

This integrated campaign for AEG Electrolux aims to demonstrate that their washing machines are quiter than their rivals by measuring the decibel levels in five European cities.

Billboards in each city carries sensorsd that measure the noise level which is then fed back to the website. As the boards are interactive people can be seen screaming at the billboards to raise the amount. This is an excellent example of interactive advertising, although the initial message seems to have been lost along the way!