OK GO!

Initially the "A million ways" video was only intended to be used as a video piece for the closing of their gigs. I first saw the dance performed LIVE and remember thinking how funny & different it was from anything I had ever seen at a gig. I felt the dance gave the band a sense of personality which is something many bands lack when performing LIVE. In many cases a band will rely on their frontman to give a great show. OK GO demonstrate here that they work as a team.

The follow up to "A million Ways" takes the concept behind the first low budget video to a whole new level because this time they incorporate treadmills. The name "Here it goes again" also seems very appropriate!



Both videos have received millions of hits on Youtube and even two years after their release people are still buzzing off them. If that isn't the perfect viral for promoting a band i don't know what is!