Advertising is dead. Long live advertising.

This is a great book if you like alternative forms of advertising such as guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire & especially ambient media... The book is useful when considering creative techniques & media, whilst there are also tips on finding inspiration along with some standard practical advice. i find that after flicking through the book, i walk away feeling inspired and confident that there are still some original ideas out there!